Bob Iger, CEO of Disney (L), and Brian Roberts, CEO of Comcast (R).
Getty Photographs
Ho, ho, ho! It is a CNBC vacation custom: Nameless media executives make their 2025 trade predictions.
In honor of the 12 days of Christmas, we offer you 12 predictions from a number of the strongest media and leisure executives on the planet, weighing in on the situation of anonymity to allow them to communicate candidly about their visions of the yr forward. After which, as a result of we have now vacation cheer, we offer you a bonus one. A baker’s dozen!
Wanting again at 2024’s predictions, they have been not so good as earlier years. However there have been some hits, or partial hits.
Whereas Warner Bros. Discovery’s Max, Netflix and Disney did not all crew up for the primary vital streaming bundle, as one participant predicted final yr, Max and Disney did join forces. TV broadcast station teams continued to pick off regional sports activities rights, as one other government anticipated. RedBird Capital did not fairly purchase Paramount Global, however the non-public fairness agency was a part of the consortium with Skydance that announced a merger with the corporate in July.
As for different 2024 predictions, Nelson Peltz and Jay Rasulo did not win their activist marketing campaign to affix the Disney board; Disney CEO Bob Iger didn’t renew his contract past 2026, purchase Candle Media or title Dana Walden his successor; and NBA media rights didn’t go to Disney, Warner Bros. Discovery and Apple — they went to Disney, NBCUniversal and Amazon.
Oh, and yet another miss: Whereas Comcast did announce a derivative of most of its cable networks, it didn’t spin off NBCUniversal and merge it with Warner Bros. Discovery.
That is a pleasant segue to this yr’s predictions:
Govt 1: Comcast will purchase the studio and streaming belongings of Warner Bros. Discovery and merge them with NBCUniversal
Second time’s the attraction! Warner Bros. Discovery is separating its linear belongings from the remainder of the corporate. Comcast is spinning out most of its cable networks. It has to imply one thing, proper?
Govt 2: Comcast will purchase Constitution and spin off the remainder of NBCUniversal
That is proper, Comcast might have SpinCo 1 and SpinCo 2! This government predicts Comcast will take a look at the Donald Trump regulatory administration and attempt to mix the 2 largest U.S. cable corporations, 10 years after dropping its bid to purchase Time Warner Cable — which was the second-largest U.S. cable supplier earlier than it was acquired by Constitution — after concluding the federal government would block the deal.
Govt 3: Fox will purchase most of Warner Bros. Discovery’s belongings
After promoting nearly all of its leisure belongings to Disney in 2019, Fox will shock the media world by once more gaining scale, buying HBO, the film studio, the Turner networks and the streaming belongings of Warner Bros. Discovery, in response to this government.
For what it is value, one other government predicted Fox would promote, given the unknown future of the Murdoch household belief.
Govt 4: Dana Walden will go away Disney at year-end when she does not get the CEO job
Disney has already mentioned it plans to delay naming a brand new CEO till early 2026, so this prediction assumes the corporate will barely transfer up the announcement. Walden, Disney’s co-chairman of Disney Entertainment, is the last word Hollywood insider who many view as the front-runner for the job. The board is taking its time vetting candidates after the handoff from Iger to Bob Chapek in 2020 did not go very well.
Dana Walden, Ryan Murphy, Bob Iger, and FX Networks Chairman John Landgraf, from left, attend the premiere of Murphy’s restricted collection “Feud: Capote vs. The Swans,” on Jan. 23, 2024.
Credit score: Disney
Govt 5: Jeff Bezos will likely be bullied into promoting The Washington Submit after President Trump makes it clear his area firm, Blue Origin, will undergo for his paper’s protection
Bezos has mentioned he’s devoted to The Submit’s future, however the paper has been engulfed in drama this yr. Maybe 2025 is the yr Bezos decides he has had sufficient additional complications.
Govt 6: A number of TV station teams will promote out of monetary hardship
Firms equivalent to EW Scripps, Tegna and Sinclair Broadcast have watched their shares droop in recent times as conventional pay-TV valuations have declined with wire slicing. Executives at these corporations are hopeful a brand new Trump administration will clear the best way for extra consolidation. A number of will promote out of desperation, both to keep away from chapter or to realize wanted scale, guesses this government.
Govt 7: The Trump administration relaxes TV station possession guidelines, resulting in CBS, ABC, NBC and Fox shopping for up their very own affiliate stations
An identical thought because the final one, however this government took the bolder step of claiming the acquirers of the stations would be the broadcast networks themselves.
The Paramount World headquarters in New York on Aug. 27, 2024.
Yuki Iwamura | Bloomberg | Getty Photographs
Govt 8: Paramount World will purchase Lionsgate after it spins off from Starz
If Paramount World will get the federal government’s approval to merge with Skydance Media subsequent yr, its new management will probably look to remodel the enterprise. One massive transfer the corporate will make is to amass Lionsgate studio after it spins off from Starz in the beginning of subsequent yr, mentioned this government.
Govt 9: A giant tech firm will purchase online game maker Digital Arts
After flirting with each Comcast and Disney in previous years, Electronic Arts will promote in 2025 to a giant tech firm equivalent to Netflix, Alphabet, Apple or Amazon, mentioned this government. That may comply with within the footsteps of Microsoft buying Activision in 2023.
Govt 10: The M&A hype across the trade will likely be wildly overblown, and there will likely be far fewer offers than anybody thinks
You are all improper! This government mentioned M&A predictions usually will not come true as a result of consolidation will not present any actual fixes to an trade in transition.
Govt 11: Paramount+, Peacock and Max get bundled collectively
Executives at Paramount World, NBCUniversal and Warner Bros. Discovery are all on file about needing to contemplate choices for streaming consolidation. What if there was a bundle that featured all three companies? This government guesses the three companies will likely be offered collectively, both by means of a tough bundle on one platform or offered collectively at a reduction.
Govt 12: The sports activities streaming service Venu won’t ever launch, and Fox will license its sports activities content material to ESPN’s streaming service
Venu, a three way partnership owned by Disney, Fox and Warner Bros. Discovery, was announced to great fanfare earlier this yr. However an antitrust lawsuit filed by Fubo has stalled the service’s launch. In the meantime, ESPN will debut its “flagship” streaming service by the autumn of 2025. That can trigger the businesses to desert Venu, predicts this government.
Govt 13: Kathy Kennedy will depart Lucasfilm
Kennedy has been the president of Disney’s Lucasfilm since 2012 and is now in her 70s. It could be time for a brand new chief of the Star Wars franchise.
Might the drive be with you. Let’s have a look at what 2025 brings. Completely satisfied holidays!
Disclosure: Comcast owns NBCUniversal, the guardian firm of CNBC.
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