Packages with the brand of Amazon are transported at a packing station of a redistribution centre of US on-line retail large Amazon in Horn-Dangerous Meinberg, western Germany, on December 9, 2024.
Ina Fassbender | Afp | Getty Photos
Amazon is shutting down “Prime Attempt Earlier than You Purchase,” a competitor to Stitch Fix that allowed Prime members to check out garments, sneakers and equipment and solely pay for objects they wished to maintain.
The service will likely be discontinued on Jan. 31, according to a notice posted to Amazon’s web site. The discover then directs customers to browse Amazon’s style homepage.
Attempt Earlier than You Purchase is the newest instance of Amazon CEO Andy Jassy’s ongoing efforts to rein in prices throughout the corporate. Starting in 2022 and increasing all through 2024, Amazon initiated the biggest layoffs within the firm’s historical past, reducing greater than 27,000 jobs throughout the corporate. It is also shuttered a number of of its experimental tasks, like a speedy brick-and-mortar delivery service, its telehealth offering and a quirky video-calling device for kids.
An Amazon spokesperson confirmed the transfer, which was first reported by The Information.
“Given the mixture of Attempt Earlier than You Purchase solely scaling to a restricted variety of objects and prospects more and more utilizing our new AI-powered features like digital try-on, personalised measurement suggestions, assessment highlights, and improved measurement charts to verify they discover the correct match, we’re phasing out the Attempt Earlier than You Purchase choice, efficient January 31, 2025,” the spokesperson instructed CNBC in a press release.
Amazon rolled out the service, which was beforehand known as Prime Wardrobe, in 2017. It was solely obtainable to members of Amazon’s $139-per-year Prime subscription program, which additionally contains perks like speedy transport and entry to streaming providers.
Customers may take a look at out a mixture of luxurious, staple and Amazon-owned manufacturers, and return no matter they did not need to maintain free of charge inside seven days of receiving the objects. The service operated equally to wardrobe subscription providers like Sew Repair and Rent the Runway, in addition to newer entrants like Urban Oufitters‘ Nuuly.
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