Analysis of the Korean Financial Investment Advisory Market

Market Background

South Korea has the seventh largest variety of listed corporations on the earth, with a complete of two,262 corporations and a complete market worth of US$1.74 trillion , and a progress of practically 14% in Q1 2023. South Korea has a complete inhabitants of 55 million , the variety of lively inventory accounts exceeds 60 million , and the overall UV (efficient customers with out duplication) of cryptocurrency platforms exceeds 5.5 million .

Within the conventional monetary sector, there isn’t a incremental market, and seizing prospects from the prevailing market has turn into the core worth of improvement. The standard monetary funding advisory market is at the moment extremely aggressive, and there’s no so-called trade benchmark. Enhancing product person expertise {and professional} steering of content material, and differentiated content material can achieve a number one place available in the market.

Within the area of cryptocurrency finance, from the bear market in 2022 to the current, 10% of the inhabitants in South Korea are cryptocurrency customers, and there may be nonetheless quite a lot of room for incremental market. Earlier than the subsequent bull market (BTC) within the foreign money circle arrives, offering your entire cryptocurrency funding advisory service will achieve a market benefit.

2. Aggressive product analysis

In line with the analysis and evaluation of varied Korean funding advisory platforms, Korean retail buyers have the next traits

1. Retail buyers are typically extra educational of their funding habits

Funding programs have a higher impression on retail buyers, and inventory buyers are extra prepared to pay for funding programs.

2. KOLs and funding managers have a decisive affect on the funding selections of retail buyers

Traders pays shut consideration to the varied developments of KOLs and funding managers (knowledgeable inventory choice, funding methods, audio and video info, and social interplay with them), and are prepared to pay for sure info.

3. There isn’t any hierarchical definition of content material and KOLs among the many funding advisory platforms.

Retail buyers have totally different investments based mostly on their monetary administration habits (short-term threat funding, long-term capital allocation, and many others.) and expertise (new buyers, outdated buyers, and many others.);

KOLs and funding managers also needs to have variations of their rank and talent . The variations within the capability values of funding managers on the present platform should not intuitive and visible sufficient.

4. Unable to hit precisely

Retail buyers are unable to seek out content material that matches their wants among the many huge quantity of knowledge, programs and KOLs.

Monetary funding advisory platform evaluation

Via the evaluation of a number of monetary funding advisory platforms in South Korea , the next consultant platforms are extracted:

• Every platform has its personal content material system, and the fee mannequin contains VIP membership system and content material buy mode. Content material buy mode contains course system and single-point paid content material. The enterprise logic behind the 2 fee modes is principally to drill right down to the portrait of the paying group and dig deep into its funding worth in shares and overseas trade.
• https://toptv.co.kr and https://hankooktv.co.kr/ are more oriented towards beginners in stock investment, while the other three platforms are geared toward prospects with a sure inventory funding basis;
• https://www.paxnet.co.kr is all directed to the monetary lending platform https://www.capital.co.kr/ .
• Every platform funding supervisor/KOL has his or her personal espresso store (based mostly on a neighborhood centered round a single KOL).

Via the evaluation of the above 5 monetary funding advisory platforms , we will see that they’re differentiated attributable to their totally different underlying content material service sources. The core key phrases are info,consultants, programs, dwell broadcasts, and communities.Different modules and gameplay are internally linked by means of these key phrases.

3. Operational Mannequin

2B 2 C dual-wheel drive

Stockholders come to the platform hoping to seek out beneficial evaluation content material, discover worth funding shares and the perfect time to take a position and withdraw. KOLs (funding managers) additionally want extra stockholders to make wedding ceremony garments for themselves. The platform makes use of numerous incentives and means to let KOLs Create as a lot beneficial content material as potential, in order that KOLs can achieve non-public area visitors by means of these contents and improve trade repute and affect.

KOL Operation (TOB)

1. Visitors-type KOL

Such a person has gathered a sure repute and inventory reputation within the trade, however the stickiness and loyalty of such a person to the platform should not excessive. Within the early stage, the platform can use market BD to seek out influential KOLs within the trade to rapidly promote visitors, give a sure price as a return on visitors, and let these KOLs function honorary visitors to help and endorse the platform.

2. Progress KOL

Such a person is within the preliminary stage of the trade, with restricted trade consciousness, and is prepared to develop with the platform whereas gaining extra stockholder prospects and private visitors. Such a person has excessive stickiness and is prepared to develop with the platform. The platform must incubate extra KOLs by means of funding supervisor duties and achievement programs, develop them into trade bigwigs , and obtain low-cost, high-traffic funding return worth.

Consumer Operation (TOC)

1. New inventory buyers

Outline person tags, high-quality inventory class suggestions, tutor suggestions, and low store operations (platform self-operated ) .

2. Previous stockholders

Outline person tags (long-term, short-term, enterprise capital, secure capital preservation, and many others.), mechanism for outdated prospects to usher in new prospects (platform invitation rebate), personalised KOL advice (based mostly on person tags), espresso store operation (KOL ) .

3. Cryptocurrency customers

Based mostly on off-site crawler expertise, cryptocurrency info is obtained to type platform PGC content material and acquire cryptocurrency person visitors.

4. Core features of the product

Product positioning: One of the best funding technique evaluation service platform on your entire community

1. Consumer facet

the user- facet product are as follows:

1. Data Problem of implementation:

The supply of content material for this operate module is comparatively easy. UGC content material might be obtained by means of crawlers. Platform operators or writers can generate some high-quality PGC content material , similar to trade KOL dwell broadcast schedules or free programs on exterior platforms, and connect hyperlinks and introductions to switch visitors to exterior platforms with out involving infringement. Sooner or later, monetary experiences or firm dynamics disclosed by numerous listed corporations in South Korea can be positioned on this module to fill its content material.

Cryptocurrency info Babbitt, Golden Finance, Linkpoint, Feixiaohao, and many others.

2. Viewpoint Problem of implementation:

The opinion module primarily comes from the voices of KOLs inside or exterior the positioning (articles, audio and video, diagnostic evaluation). Within the subsequent iteration course of, this module might be modifiedright into a coursein order that these contents might be disseminated and operated in a extra systematic approach inside the website. This content material can be obtained by means of crawlers earlier, and this content material have to be linked with KOLs.

3. knowledgeable Problem of implementation:

The knowledgeable module is the core of the funding advisory platform and is probably the most essential module. It wants to gather quite a lot of knowledgeable content material. It might probably mixture content material to turn into an exterior knowledgeable and function a portal for funding consultants. It can be used as a backend portal to permit consultants to turn into inside consultants on the platform and share visitors and paid income from knowledgeable content material. The net standing of consultants can turn into a key level to enhance person stickiness.

4. Neighborhood (espresso store) Problem of implementation:

As a follow-up to the consultants, the neighborhood module can, within the early stage, use some trade tags and key phrases to form some subjects by means of platform operation specialists, and recurrently present sure reward mechanisms to mixture the early 1.0 model of C-end seed customers.

As visitors steadily will increase, KOLs might be added to create communities, forming a KOL fan administration mannequin.

A KOL Helps an operation mannequin that interacts with a number of communities. The neighborhood module additionally performs a key position in whether or not the platform can achieve momentum.

5. mine Problem of implementation:

Mine belongs to the private middle module. Apart from the invitation rebate, the remainder are important practical modules of the platform.

Within the early days of the platform, some pricing methods had been launched for high-quality programs on the positioning, which may unlock paid programs or achieve entry to course expertise areas by means of invitation registration to extend visitors on the positioning.

2. KOL facet
3. KOL Certification System Problem of implementation:

There are two varieties of platform KOLs: formally licensed and third-party platforms. Those that have handed the KOL certification system can turn into KOLs on the platform. Platform KOLs can edit private info, trade labels, inventory operation habits, and many others. KOLs on the platform can acquire visitors/paid content material sharing, or precedence show of platform promoting area.

2. Content material Administration Problem of implementation:

KOLs who be part of the platform can independently create/delete/edit graphic and video content material on the platform, and may publish exterior course schedules to the platform, which might be displayed after evaluation by the platform administration backend employees.

3. Advertising Instruments Problem of implementation:

Variety of followers, content material views, variety of communities and members, neighborhood advertising, and message push mechanism.

KOLs can create totally different communities inside the website. Based mostly on the communities and fan teams, as soon as the content material printed by the KOL passes the platform evaluation, the content material can be pushed to the neighborhood/followers’ inside mailbox.

4. KOL achievement process system Problem of implementation:

Based mostly on the funding returns of particular person shares really helpful by KOLs and the task of knowledgeable duties, similar to weekly on-line time, the variety of PGC contents on the positioning per thirty days, the variety of dwell broadcasts on and off the positioning, and many others., a KOL achievement system is constructed and exhibited to stockholder shoppers.

5. Billing sharing system Problem of implementation:

Design a billing and profit-sharing system based mostly on every KOL’s content material views, variety of followers, variety of funds, and many others.

3. Administration Backend

The administration backend is the enterprise help system of the funding advisory platform . Based mostly on their significance and issue, the principle modules are as follows:

1. Consumer Administration

Consumer primary info, person tags, Consumer conduct (variety of favorites/visitors content material, variety of KOLs adopted, variety of in-site communities joined, fee information, and many others.)

In line with analysis and evaluation, Korean listed corporations are at the moment labeled based on trade

2. KOL Administration

Add/edit KOL, evaluation KOL.

3. Content material Administration

Create, modify, and delete graphic/audio/video content material, and set up connections with KOLs.

Assessment content material submitted by KOLs.

Prime, on-site and off-site promotion content material

4. Order Administration

Consumer VIP buy information and paid content material buy information

This module must be iterated synchronously with content material fee and VIP

5. Operation Module

Together with invitation rebate, in-site message, APP message PUSH mechanism, off-site advertising touchdown web page

Visitors evaluation funnel and extra.

6. Neighborhood Administration

Neighborhood administration based mostly on trade or person classification labels created by the platform

Civic visitors neighborhood administration created by KOL.

7. Statistics Module

Based mostly on the variety of customers, variety of KOLs, variety of content material, UV, PV and different dimensions Timeline-based statistics (every day, weekly, and many others.).

5. Execution plan
6. Group measurement enhance: 7 individuals

1 Product Supervisor (additionally PMO and Tester) , 1 Product Operations Particular person, 1 UI Particular person

1 front-end developer , 1 APP developer , 2 back-end builders

If a paid module is concerned later, a brand new take a look at supervisor can be required.

Advertising and enterprise for present workforce

2. Implementation Path

• Step 1. Full the institution of the R&D workforce earlier than June 30 , 2023 , choose KOLs and acquire their core calls for, and concurrently full the writing of product necessities paperwork ;
• Step 2.Recruitment of operation positions can be accomplished earlier than July 20 , 2023 ;
• Step 3.On August 20, 2023 , the alpha model of the product can be launched (PC and APP administration background) and trial operation can be carried out ;
• Step 4.September 20 , 2023 : Product operation and promoting ;
• Step 5.November 20, 2023 Product operation , introduction of paid content material and KOL , KOL finish is on-line, KOL neighborhood module is on-line, and promoting is launched;
• Step 6.On February 20, 2024 , the platform UV will attain 200,000 , and paying customers will account for 20% .