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Dodge slashes as much as $12,500 off the brand new Charger Daytona EV, signaling early demand challenges for the model’s first electrical muscle automotive.
In a stunning transfer simply months after its showroom debut, Dodge is providing as much as $12,500 in incentives on its all-new 2025 Charger Daytona EV, marking a uncommon early low cost on a brand-new mannequin.
The electrical muscle automotive, which opened for orders in September and commenced arriving at dealerships earlier this 12 months, is now seeing a pointy value minimize—presumably in response to tepid early gross sales and the absence of a federal tax credit score.
In line with a report from CarsDirect, Dodge is providing $7,500 in Nationwide Retail Buyer Money throughout the nation, together with an extra $3,000 beneath its “Efficiency Days Combo Bonus Money” program. For choose consumers within the Western U.S. with no present Stellantis automobile, a $2,000 conquest bonus can also be out there, bringing the full low cost to $12,500.
This degree of incentive drops the bottom R/T Charger Daytona EV, which begins at $61,590 together with vacation spot charges, to as little as $49,090. The upper-performance Scat Pack model, boasting 670 horsepower and a 3.3-second 0-60 mph time, falls to $62,685 from a $75,185 MSRP.
Patrons making the most of these rebates, nonetheless, should forgo Dodge’s 0% APR financing provide for as much as 72 months, which incorporates an extra $3,000 low cost.
The brand new Charger Daytona will not be eligible for the $7,500 federal EV tax credit score in 2025, an element probably driving Dodge’s aggressive pricing technique. With potential political adjustments on the horizon that might additional influence EV incentives and tariffs on foreign-built vehicles—just like the Canada-assembled Daytona—customers could also be clever to behave earlier than the March 31 deadline.
Dodge has not publicly commented on whether or not the reductions mirror broader issues about EV adoption or manufacturing targets.
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