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Duolingo customers are mourning the loss of life of the corporate’s fluffy avian mascot.
Language studying service Duolingo has introduced the loss of life of its world-famous owl mascot, identified merely because the Duo.
In a tongue-in-cheek advertising transfer, the Pennsylvania-based firm shared a publish stating that Duo is useless and that authorities are investigating the circumstances.
It’s a tongue-in-cheek announcement that’s consistent with Duolingo’s latest advertising technique, which has seen its owl go viral a number of occasions – largely because of the fowl’s threatening reminders for customers to proceed with their digital language courses.
On Tuesday (11 February), Duolingo posted: “‘Tbh [to be honest] he most likely died ready so that you can do your lesson, however what do we all know? We’re conscious he had many enemies, however we kindly ask you to chorus from sharing why you hate him within the feedback.
“Should you really feel inclined to share, please additionally share your bank card quantity so we will robotically signal you up for Duolingo Max in his reminiscence.”
The corporate additionally referenced the viral meme evaluating Duo’s title to British pop star Dua Lipa, concluding: “We admire you respecting Dua Lipa’s privateness right now.”
Duolingo has additionally up to date their profile photograph on X/Twitter to certainly one of Duo’s with crosses over his eyes.
thank god!!! now i dont really feel responsible for not studying spanish
— CottontailVA
(@CottontailVA) February 11, 2025
Customers are rejoicing over the “information”, with many paying tribute to Duo on social media.
“Thank God! Now I don’t really feel responsible for not studying Spanish,” stated one particular person, one other added: “Rip to this king.”
“Does this imply no extra 6 am notifications threatening me as a result of I haven’t finished a lesson earlier than I’ve woken up?” a 3rd particular person requested.
Thank god no extra annoying notification after I’m having enjoyable time!!!!
— Psych0h3ad-P3D (@YuTR0N) February 12, 2025
“Thank god no extra annoying notifications after I’m having a enjoyable time!”
In an announcement issued to The Tab, Duolingo stated: “We will verify the statements in our latest social posts are true. It’s with nice sorrow that we announce the passing of our beloved mascot, Duo the Owl.
“For years, he tirelessly reminded hundreds of thousands to do their language classes—generally with light nudges, generally with sheer, unhinged persistence. However even probably the most relentless of birds can solely take a lot. Our app icon displays this tragic loss with ‘Useless Duo’”
They joked: “There may be an ongoing investigation that we can not touch upon extensively right now.
“We all know no owl as devoted as Duo simply drops useless and not using a story. Control our social channels as we uncover the stunning (and presumably absurd) fact behind his premature demise.”
Duolingo generally employs weird and hilarious advertising methods, which frequently go viral.
This week, Duolingo was certainly one of a number of corporations to pile mockery on Drake after Kendrick Lamar’s much-hyped performance of his 2024 diss track “Not Like Us” on the Tremendous Bowl.
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