Nationwide — Tarik Edmonson, the Founder and CEO of Nagast Footwear, an Atlanta-based Black-owned sustainable sneaker firm, is stepping boldly into the battle for Black development with its new initiative, “Black Legacy, Black Futures.” The marketing campaign pledges to reinvest 50% of all income into scholarships for HBCUs and $10,000 month-to-month grants for Black-owned companies. In a local weather the place company DEI efforts are being scaled again or eradicated, Nagast is reducing by way of the noise by funding actual, community-rooted influence.Launched in partnership with New Delivery Church and 100 Black Males of America, the initiative brings collectively among the most trusted names in Black management. New Delivery Church will function a hub for monetary literacy workshops, youth mentorship, and neighborhood occasions hosted at its Atlanta campus. In the meantime, 100 Black Males of America will administer the month-to-month grants and supply hands-on management improvement for each entrepreneurs and scholarship recipients. Further help will come from the Nationwide Black Chamber of Commerce, which can ship very important enterprise assets to assist taking part entrepreneurs scale and maintain their ventures.
The marketing campaign features a collection of standout applications aimed toward quick and long-term transformation. By way of partnerships with Howard College, Spelman Faculty, and Morehouse Faculty, the initiative will fund scholarships for college students pursuing levels in social justice, STEM, and entrepreneurship. Enterprise homeowners in tech, schooling, and sustainability might be eligible to use for $10,000 monthly grants, making a pipeline of Black innovators with the assets to thrive. Functions for each applications are actually open.
“This isn’t charity—it’s technique,” mentioned Tarik. “Company DEI applications are failing, however Black communities have all the time been our personal answer. By way of ‘Black Legacy, Black Futures,’ we’re channeling 50% of income immediately into HBCU scholarships and Black companies—no middlemen, no empty guarantees. While you help Nagast, you’re investing in Atlanta’s subsequent era of leaders.”
A spotlight of the marketing campaign is the launch of the “Legacy Kicks” Assortment, a daring sneaker line designed by Atlanta artists. The purple, black, and inexperienced colorway pays tribute to Pan-African satisfaction, whereas every design honors Black icons like John Lewis and Shirley Chisholm. These limited-edition sneakers function wearable statements of legacy and management. Complementing the gathering is the #WalkInPower Problem, a viral TikTok contest the place customers share tales of Black resilience. The highest 10 movies will every earn $5,000 in funding for scholar debt aid or enterprise startup capital.
“Nagast’s dedication to financial justice and academic entry displays our shared imaginative and prescient for sustainable Black progress,” mentioned a consultant of one of many marketing campaign’s companion organizations. “This partnership has the facility to uplift generations, and we’re proud to assist make it occur.”
To drive consciousness and encourage neighborhood participation, Nagast can also be rolling out a full slate of digital and in-person content material, together with a mini-documentary titled “From Atlanta to Each Hood”, an infographic detailing the 50/50 revenue mannequin, and a Juneteenth 2024 livestream occasion hosted at New Delivery Church. The livestream will characteristic performances, grant bulletins, and a keynote from Edmonson himself.
From premium sneakers to purpose-driven influence, Nagast Footwear continues to show that vogue and activism can stroll facet by facet. With “Black Legacy, Black Futures,” each buy turns into a strong step towards financial freedom.
Find out how to Get Concerned:
• Store the Assortment – NagastFootwear.com
• Apply for a Enterprise Grant – NagastFootwear.com/pages/grants
• Apply for a Scholarship – NagastFootwear.com/pages/scholarship-page
• Apply for Enterprise Funding – NagastFootwear.com/pages/grants
About
Based in Atlanta by Tarik Edmonson, Nagast Footwear is a premium sneaker model rooted in Black satisfaction, cultural storytelling, and neighborhood influence. Every ethically crafted pair funds scholarships and enterprise grants by way of the corporate’s dedication to #WalkInPower.
For press inquiries or media interviews, ship an electronic mail to tarik@nagastfootwear.com
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