Some are grieving; some will dance on its grave. Hershey’s Canada is reportedly discontinuing Cherry Blossom, the novelty sweet that consists of a syrupy maraschino cherry encased in milk chocolate with bits of coconut and peanut.
The bonbons have been initially produced on the Lowney Manufacturing unit in Montreal from the Nineties till the Nineteen Eighties, at which level Hershey’s Canada took over the model. The candies are immediately recognizable from their easy yellow packaging.
Montrealers shared a spread of opinions on the sweet with CBC Thursday afternoon. Steven Eisenberg mentioned he appreciated Cherry Blossoms when he was youthful, and now he finds the sweet “sort of gooey and silly.”
Morgan Thomas had by no means tasted a Cherry Blossom earlier than. She tried one on the spot and gave a reside evaluate to CBC: “It is alright,” she mentioned, grimacing. She declined to complete it.
Emilie Lavery additionally ate a Cherry Blossom, a staple of her youth. “I can’t erase the previous,” she conceded. “So I prefer it.”
A love-hate relationship
Canadians have a “love-hate” relationship with Cherry Blossoms, particularly those that grew up within the ’70s and ’80s, mentioned Jordan Lebel, a professor of meals advertising at Concordia College’s John Molson Faculty of Enterprise.
“Occasions have gotten troublesome within the confectionery enterprise. It is extraordinarily aggressive,” he mentioned, citing new know-how that assist producers create extra advanced merchandise, like chocolate with sea salt-infused caramel.
Customers, in the meantime, are in search of treats that “shock them and take them someplace else,” he mentioned.
“I am unsure that the parents at Cherry Blossom had managed to search out the profitable system to re-engineer the product.”
Lebel famous that retailers most likely aren’t eager on giving prime shelf house to a chocolate that hasn’t advanced a lot, however mentioned that the cherry-chocolate mixture is a uncommon one, and one other firm would possibly attempt to pursue the identical area of interest.
CBC Information reached out to Hershey’s Canada this morning for a press release however has but to listen to again.
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