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Reddit could begin placing components of its platform behind a paywall this 12 months, the social media site’s chief hinted in a brand new video.
The content material aggregation platform is at present “engaged on” a characteristic to allow some members of its communities – which it calls subreddits – to create “content material that solely paid members can see”, Reddit chief Steve Huffman mentioned.
“It’s a piece in progress proper now, in order that one’s coming … We’re engaged on it as we communicate,” Mr Huffman mentioned throughout a videotaped “ask me something” (AMA) session on Thursday.
He confirmed within the video that “paid subreddits” are being deliberate as a “key characteristic” on Reddit for rollout in 2025.
The paywalled communities are anticipated to be particular subreddits requiring subscriptions, turning them into premium areas the place creators can monetise their content material.
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Reddit’s plans for pricing such communities, and its standards for which subreddits qualify for paywalls stay unknown.
The timeline for the rollout of paid subreddits can be unclear.
Mr Huffman mentioned the corporate additionally plans to introduce a brand new AI characteristic on the platform this 12 months which might summarise search outcomes in addition to options that may lay the groundwork for an eventual Reddit market.
The transfer indicators Reddit’s shift to diversify its income streams, capitalising on its huge user-generated content material consistent with an identical development adopted by platforms like X (Twitter) and Discord to incentivise content material creation.
It additionally comes following the announcement of Reddit’s This autumn 2024 earnings outcomes.
Reddit mentioned it made an revenue of $71m (£56m) for the quarter ending 31 December with a web lack of $484.3m final 12 months.
It additionally notably missed its international every day energetic distinctive customers goal by two million – a drop that Reddit attributed to Google altering its search algorithm.
Reddit has been trying to diversify its income streams by licensing its content material to tech giants like Google and OpenAI to coach their synthetic intelligence algorithms.
The take care of Google valued at about $60m highlights Reddit’s recognition of user-generated content material as a helpful useful resource for coaching AI fashions.
“We’re nonetheless speaking to a number of the large gamers,” Mr Huffman mentioned final week.
He mentioned in August that the platform, which at present hosts over 100 million every day energetic customers, would “live on and develop and thrive” even with paywalled content material.
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