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Streams for Kendrick Lamar’s 2024 chart-topping diss track “Not Like Us” soared 430 per cent on Spotify inside three hours of his much-hyped set on the Super Bowl halftime present on Sunday.
Whereas “Not Like Us” noticed essentially the most streams, the 9 different songs he carried out on the present additionally registered main spikes, based on information launched on Monday morning.
The a number of Grammy winner headlined the 59th Tremendous Bowl with a medley of his hits, together with “Not Like Us”, which takes intention at his Canadian rival Drake.
The music was launched final yr as part of a musical feud which saw each Lamar and Drake put out a number of tracks criticising the opposite. The Pulitzer winner’s 2017 music “Humble” noticed an increase of 300 per cent whereas “Man on the Backyard” from GNX noticed a 260 per cent improve in streams. “All of the Stars” from the Black Panther soundtrack went up by 290 per cent.
Total, Lamar’s music noticed a soar of 175 per cent in streams after his efficiency.
R&B star SZA, who was featured within the “All of the Stars” monitor and joined Lamar for the halftime present, noticed her streams go up by 80 per cent within the US.
Followers had been ready to see if Lamar would carry out “Not Like Us”, which options brutal lyrics about Drake together with allegations round his conduct with youthful girls.
Lamar, 37, self-censored the controversial line branding the “One Dance” singer a “licensed pedophile”, which had prompted Drake to sue Lamar’s, and his own, record label Universal Music Group final month. He alluded to the lawsuit whereas teasing the monitor’s intro all through his set, quipping: “I wish to carry out their favourite music, however you understand they like to sue.”
Common denied Drake’s allegation of defamation, telling The Unbiased in a press release: “Not solely are these claims unfaithful, however the notion that we’d search to hurt the popularity of any artist – not to mention Drake – is illogical.”
Reviewing for The Independent, critic Mark Beaumont wrote that Lamar’s blistering set would “undoubtedly go down as probably the most vital half-time reveals within the historical past of the occasion, if not essentially the most vital mass-televised rap efficiency of all time”.
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“That troupes of Black dancers in pink, white and blue spew out of Lamar’s GNX like a cool retro clown automobile and kind the US flag for G-funk opener “Squabble Up” is essentially the most forthright finger in Trump’s face from a proud and unbroken Black America,” he wrote. “However that the present then throws these residents right into a sequence of America-coloured Squid Video games in light-up arenas of cubes and crosses – to the brutal but haunting ‘DNA’, a monitor in regards to the multitudes contained inside Lamar and his heritage – is a metaphor for the exploitation and manipulation to return, which can probably have bounced straight off Trump’s impervious cranium.”
Lamar’s present was watched by the who’s who of celeb visitors like Sir Paul McCartney, Bradley Cooper and Taylor Swift, who confirmed as much as cheer on her boyfriend, Kansas Metropolis Chiefs tight finish Travis Kelce, as his group took a beating from the Philadelphia Eagles.
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