FIRST ON FOX: A strong, fiscally conservative political advocacy group is launching what it says is an eight-figure marketing campaign to induce Congress “to guard prosperity” by renewing the sweeping tax cuts signed into regulation by President-elect Trump throughout his first administration.
Americans for Prosperity (AFP), the influential and deep-pocketed grassroots community based by the billionaire Koch Brothers, is saying that it is spending $20 million to launch a wide-ranging marketing campaign to induce the extension of Trump’s signature Tax Cuts and Jobs Act (TCJA).
The marketing campaign, which incorporates an advert blitz beginning this week in all 50 states, was shared first with Fox Information on Monday.
“Individuals should unite and inform Washington now just isn’t the time for greater taxes. By extending and bettering the Trump tax cuts, we will make America extra inexpensive, create larger alternative, and reignite the American dream,” the narrator in one of many AFP advertisements argues.
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The 2017 regulation revised the nation’s tax code and gave a monetary break to almost all taxpayers. Most of the provisions are scheduled to run out on the finish of this yr, which might probably end in a tax enhance for a lot of Individuals if Congress is unable to cross laws to increase the cuts.
AFP says Congress is “dealing with a countdown to disaster that threatens the household budgets of nearly each American.”
The group additionally stated that thousands and thousands of Individuals can pay an additional $1,500 or extra subsequent yr in taxes if the cuts should not prolonged.
AFP President and CEO Emily Seidel, highlighting that her group labored alongside Trump to cross the tax cuts final decade, referred to as them probably the most pro-growth tax reform in American historical past.
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“Renewing the TCJA have to be a prime precedence so we will guarantee this historic achievement continues to gas a long time of financial prosperity – and AFP is totally dedicated to mobilizing thousands and thousands of individuals to make sure it will get performed,” Seidel instructed Fox Information in a press release.
AFP Vice President of Authorities Affairs Akash Chougule argued that the expiration of the tax cuts would “end in crippling tax will increase for thousands and thousands of households,” however “by extending and bettering on the TCJA, we will make America extra inexpensive, create larger alternative, and reignite the American dream.”
The group, and its aligned political wing, has a wide-ranging grassroots community throughout the nation that it touts has reached practically 30 million voters the previous two years.
Individuals for Prosperity, an influential conservative advocacy group, is launching a large marketing campaign to induce Congress to increase the Trump tax cuts. (Individuals for Prosperity)
AFP says it’s going to as soon as once more activate its grassroots military “to make sure pro-growth tax reform is Congress’ prime precedence” by means of “calls to lawmakers, group cellphone banks, and 20,000 contacts at constituent doorways deliberate in February alone.”
The group says its marketing campaign will even embody greater than 1,000 conferences at congressional workplaces, in-district occasions with their activists, roundtables with job creators and “shared testimonials from actual American households and companies who would undergo if Congress fails to resume the Trump tax cuts.”
Additionally being utilized: op-eds on the nationwide and state ranges, TV and radio interviews, junk mail efforts and AFP’s extremely seen podcast.
Throughout his marketing campaign final yr to win again his previous job within the White Home, Trump repeatedly pledged to increase his tax cuts.
President-elect Donald Trump speaks throughout a information convention at Mar-a-Lago, Dec. 16, 2024, in Palm Seaside, Fla. (AP/Evan Vucci)
No Democrats voted for the unique tax cuts, which handed when Republicans managed each homes of Congress, as they do as soon as once more.
Whereas GOP Home and Senate leaders are prioritizing extending the tax cuts, the huge price ticket for extending them, which might probably even additional balloon the nation’s $2 trillion deficit, is sparking divisions amongst congressional Republicans.
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Whereas AFP had its variations with Trump throughout his first administration, it was a serious supporter of his tax cuts in addition to his bipartisan prison justice reform regulation.
However the group’s political wing, which has lengthy backed fiscally conservative causes and candidates, endorsed and supported Trump rival Nikki Haley in late 2023 because the 2024 GOP presidential nomination race received began. Haley was the final remaining rival to Trump, however after she ended her White Home bid, AFP concentrated its political efforts on down-ballot races.
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