Esther Gonzalez of Spain kisses the FIFA Girls’s World Cup Trophy after the crew’s victory within the FIFA Girls’s World Cup Australia & New Zealand 2023 Ultimate match between Spain and England at Stadium Australia on August 20, 2023.
Alex Pantling – Fifa | Fifa | Getty Photographs
Netflix on Friday announced it has secured unique rights within the U.S. to the FIFA Girls’s World Cup in 2027 and 2031.
The announcement comes simply days earlier than Netflix will stream its first ever Nationwide Soccer League Christmas Day video games. Including the Girls’s World Cup to its portfolio reveals the streaming large is continuous to bulk up its sports activities rights portfolio. It additionally comes as the recognition of ladies’s sports activities has risen over the previous yr.
“I’ve seen the fandom for the FIFA Girls’s World Cup develop tremendously — from the electrical environment in France in 2019, and most not too long ago, the unbelievable vitality throughout Australia and New Zealand in 2023,” Netflix Chief Content material Officer Bela Bajaria stated in a press launch. “Bringing this iconic event to Netflix is not only about streaming matches — it is about celebrating the gamers, the tradition, and the fervour driving the worldwide rise of ladies’s sports activities.”
The 2027 event is about to happen in 12 cities throughout Brazil. The host nation for the 2031 event is but to be introduced.
Netflix stated protection of the Girls’s World Cup will embrace commentary and leisure from studio reveals and top-tier expertise, in addition to Netflix unique documentaries round main gamers and the game’s quickly rising fan base within the lead-up to the event.
The Girls’s World Cup has continued to grow in popularity, and more people in the U.S. tuned in for the ladies’s ultimate in 2019 than the lads’s in 2018. U.S. viewership dropped substantially in 2023, nevertheless, after the two-time defending champions have been knocked out within the Spherical of 16.
Because the viewers for the WNBA and girls’s nationwide soccer crew has grown considerably within the U.S., soccer stays one of the fashionable sports activities globally.
Netflix has 282.7 million international memberships, and the streamer has been pushing for development internationally partly by its cheaper, ad-supported tier.
Sports activities media rights have additionally exploded in valuation for media firms as reside sports activities beckon the most important audiences.
Netflix has continued to develop into the sports activities class, streaming a Mike Tyson-Jake Paul battle final month, which was watched by 108 million folks, making it the most-streamed sporting event ever, in keeping with Netflix.
On Christmas Day, the streamer is about to cowl the NFL double-header that includes the Kansas Metropolis Chiefs versus the Pittsburgh Steelers and the Baltimore Ravens versus the Houston Texans.
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