Nationwide — For the primary time within the U.S., college students of the Atlanta College Heart (AUC) could have the chance to finish a four-year faculty diploma wherein the final two years of the curriculum will equip them with the abilities to reach media gross sales, operations, and advertising.
In December 2024, the Nielsen Basis, a personal basis established by Nielsen, made a brand new $75,000 one-year grant to help the event of this media gross sales division (MSD). This grant is a part of the Nielsen Basis’s work to energy and advance inclusive innovation and illustration in media and know-how careers.
Beginning in Fall 2026, juniors and seniors at Clark Atlanta College (CAU), Morehouse Faculty, and Spelman Faculty will likely be eligible to register for the programs. The curriculum will likely be derived from the 25-year profitable Media Sales Institute (MSI) curriculum, a 10-day program that prepares and pre-qualifies faculty graduates for careers in media gross sales, operations, and advertising departments.
The MSD roadmap was unveiled on June 15, 2023, on the Nationwide Affiliation of Black Owned Broadcasters (NABOB)/MSI commencement at Morehouse Faculty with its “inaugural” media associate, Grey Media.
Dean of the CAU College of Enterprise, Silvanus Udoka, mentioned, “I’m proud and excited to be part of this initiative and associate with the MSI Basis, together with the media trade to supply the primary collegiate focus in media gross sales, operations, and advertising within the nation!”
Jeffrey P. Myers, co-founder of The Media Gross sales Institute Basis and co-developer of the Media Gross sales Division program said, “Our technique is the very best long-term plan to recruit numerous, pre-screened, and extremely certified entry-level workers into the media trade. We’re pleased with an incredible MSI alumni community that consists of greater than 1,000 graduates being employed in media gross sales departments throughout the trade.”
Andrea Bertels, President and Government Director of Grantmaking for the Nielsen Basis, shared, “Visibility, information, and entry to a wide range of profession paths within the media trade can open so many alternatives for college kids. The Nielsen Basis is honored to help the event of the Media Gross sales Division curriculum to empower future media gross sales, operations, and advertising professionals.”
The MSI Basis and its exterior funders will underwrite the five-year design price; funding alternatives to help this ongoing work are nonetheless out there. Beginning in 2028, this system’s price will likely be supported by scholar enrollment at CAU’s College of Enterprise and the Division of Communication Arts within the College of Arts and Sciences.
For extra particulars, in regards to the Media Gross sales Institute Basis, go to TheMSI.net or TheMSD.net
For press inquiries, contact Dana Myers at (301) 452-1119 or Dana@PSPConsulting.web
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