PRESS RELEASE
LONDON, Jan. 20, 2025 /PRNewswire/ — A brand new survey from Omdia reveals that phishing scams are the main safety risk for smartphone customers, with 24% of respondents reporting they’ve fallen sufferer to those assaults. Phishing, which incorporates fraudulent texts, emails, or calls designed to trick people into revealing delicate private data, stays a major concern as cybercriminals proceed to take advantage of unsuspecting customers.
Omdia surveyed 1,572 customers throughout the Americas, Asia & Oceania, and Europe in October 2024 for the fourth annual Omdia Cell Machine Safety Scorecard. The survey discovered that the following commonest safety challenge was malware and viruses, adopted by bodily theft, corresponding to pickpocketing, mugging, or snatching.
In Omdia’s recent assessment of leading premium smartphones, Google’s Pixel 9 Professional and Samsung’s Galaxy S24 outperformed Apple’s iPhone 16 Professional and different Android-based units, together with the OnePlus 12, Xiaomi 14, and Honor Magic 6 Professional. Anti-phishing safety proved to be a weak spot throughout all units, as none efficiently intercepted all phishing texts, calls and emails.
Simulated spam calls revealed that every one Android units from Google, Xiaomi, OnePlus, Honor, and Samsung efficiently flagged suspected spam calls earlier than customers answered, whereas the iPhone 16 Professional lacked related voice name safety.
Not one of the examined units totally No machine flagged simulated phishing emails from Gmail as phishing, solely figuring out them as spam when despatched from Google’s SMTP.
Regardless of gaps in detecting phishing texts and emails, units with Google Protected Searching protections efficiently blocked the hyperlink from opening, displaying a warning display and requiring consumer affirmation to proceed. Efficiency throughout browsers assorted considerably: Samsung Web successfully blocked most hyperlinks, together with superior customized URLs, whereas Xiaomi Mii and OnePlus Web browsers did not warn customers about identified malicious hyperlinks, underscoring inconsistencies in Android machine’s safety.
“The dearth of safety safety, significantly in opposition to the rising risk of phishing assaults, is eroding client belief,” stated Omdia Senior Analyst, Aaron West. “When customers had been requested if their belief following a safety challenge elevated (on account of how effectively the difficulty was dealt with) or decreased, 73% reported they’d decreased belief within the smartphone model and working system developer.”
“Regardless of the newest protections in place by some producers, it’s troublesome to guard 100% in opposition to phishing makes an attempt, highlighting the severity of the difficulty and potential impression to customers. That stated, smartphone producers can (demonstrated by the extra superior phishing safety capabilities out there) and will have a greater baseline of phishing safety – corresponding to voice name safety, and all Android units making use of Google’s Protected Searching protections,” stated Hollie Hennessy, Principal Analyst, Omdia. “This must be paired with consciousness exercise from producers and the broader business to assist customers be vigilant and ready”.
ABOUT OMDIA
Omdia, a part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a expertise analysis and advisory group. Our deep data of tech markets mixed with our actionable insights empower organizations to make sensible progress choices.
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