Canada is attempting to win the hearts and minds of Individuals with an advert marketing campaign towards U.S. tariffs concentrating on 12 Republican-voting states.
Talking on CNN Friday morning, Overseas Affairs Minister Mélanie Joly mentioned the federal authorities paid for advertisements on digital billboards alongside key highways in purple states — states the place the bulk voted for President Donald Trump — together with Florida, Nevada, Georgia, New Hampshire, Michigan and Ohio.
“Canadians are sending the message that there is not any winners in a commerce conflict. There will likely be job losses on each side of the border, notably within the U.S.,” Joly mentioned in an interview with CNN’s Pamela Brown.
The federal government additionally launched a tv advert marketing campaign at residence. It’s voiced in English by Rick Mercer and in French by Remi-Pierre Paquin with music by Vancouver rock duo Japandroids.
The advert, which has been posted to the federal authorities’s social media accounts, options footage from throughout the nation in addition to archival video of hockey video games and key moments in Canadian historical past.
“Canada, it is time for extra us,” the advert begins. “We’re greater than only a place on a map. We’re an angle — one with extra empathy than ego.”
“The extra we select to face up as our most flag-flying, maple-leaf-buying, native adventuring selves, the extra we’re the True North, unbreakable, sturdy and free,” Mercer might be heard saying.
CBC Information didn’t instantly hear again to a request to know the way a lot the federal government is spending on the advertisements. They arrive solely days earlier than Prime Minister Mark Carney is anticipated to ask the Governor Normal to dissolve Parliament and call a federal election.
The federal Conservative Occasion launched an assault advert towards Carney on X Thursday.
On CNN, Joly mentioned Ottawa was turning to “hard-working” Individuals to stress their lawmakers to take away U.S. tariffs already in place on metal and aluminum and forestall the wide-ranging tariffs deliberate for April 2.
This winter, following Trump’s preliminary tariff threats citing border safety and unlawful fentanyl, the Canadian authorities pulled out all of the stops to extend the RCMP and Canada Border Providers Company (CBSA) presence alongside the border. Joly mentioned it is clear that did not work.
“We noticed that every one the work we have been doing in good religion was not essentially having an affect on President Trump himself,” the she mentioned.
Brown requested Joly to react to Trump’s annexation threats, most lately made in an interview with Fox’s Laura Ingraham this week, when the president mentioned Canada was “meant to be the 51st state” and referred to as it “one of many nastiest nations to cope with.”
“Individuals and Canadians are greatest pals, are greatest neighbours, greatest allies. We by no means began this commerce conflict,” Joly responded.
A day after U.S. President Donald Trump once more referred to as for Canada to grow to be the 51st state, Overseas Affairs Minister Mélanie Joly wrapped the G7 overseas ministers’ assembly in Quebec by telling U.S. Secretary of State Marco Rubio: ‘Canada’s sovereignty is lower than debate, interval.’
Joly mentioned “the rhetoric popping out of the White Home is — how can I say — absurd,” and added that Canada was starting to show to different allies in Europe and the UK for commerce and defence. Earlier this week, Joly confirmed to CBC’s Power and Politics host David Cochrane that Canada was in talks with the European Union to be a part of a brand new defence manufacturing partnership.
Canada has already retaliated with a 25 per cent tariff on almost $60 billion value of U.S. items, and is threatening extra counter-tariffs if Trump follows by way of on his plans to tax extra imports on April 2.
Joly mentioned she has been in contact with U.S. Secretary of State Marco Rubio, who she met on the G7 overseas ministers’ assembly in La Malbaie, Que., final week.
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