Play Airways is pulling out of Canada lower than two years after coming into the market.
The low cost service’s schedule exhibits that beginning in late April it’ll cease its 4 flights per week from Hamilton to its residence base in Reykjavik, Iceland, which it makes use of as a stopover for journeys to Europe.
In an e mail Tuesday morning, Play spokesperson Birgir Olgeirsson stated “We’re at the moment within the strategy of notifying passengers about this transformation and count on to finish this by the tip of the week.”
She stated final fall Play modified its “enterprise technique to position better emphasis on leisure locations in Southern Europe” and that flights to and from North America “needed to be lowered to align with the up to date schedule, sadly resulting in the cancellation of our YHM operations for now.”
She stated the “determination was pushed by underwhelming outcomes from the hub-and-spoke mannequin in the course of the summer season of 2024. A major enhance in capability inside the direct transatlantic market negatively impacted connecting flights, decreasing each yields and demand for connection companies. These challenges affected PLAY’s monetary efficiency, prompting us to refocus on leisure markets and cut back the variety of North American locations.”
The halt additionally comes amid a narrowing of the low-cost service area after Lynx Air filed for creditor safety final February and WestJet folded Swoop into its mainline operation in 2023.
A press release despatched by e mail from John C. Munro Hamilton Worldwide Airport stated “PLAY Airways will finish its service from John C. Munro Hamilton Worldwide Airport as of April 22, 2025. Passengers can proceed to e book and journey with PLAY from at this time by way of that date. Questions associated to the choice by PLAY may be directed to pr@flyplay.com.”
The assertion went on to say that whereas officers on the airport “are disenchanted with this determination, we stay assured in the way forward for Hamilton Worldwide. The Airport’s new 49-year lease signed with the Metropolis of Hamilton final Fall, together with robust cargo operations, rising land improvement alternatives and a big catchment space of passengers who wish to select Hamilton Worldwide for his or her travels, place the Airport properly for future progress.”
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