Pudgy Penguins’ native token, PENGU, climbed 13% on Jan. 5, rising as one of many prime performers within the crypto market.
On the time of publication, PENGU was buying and selling at $0.040, marking a 250% surge since its launch on Dec. 17. Initially debuting with a market cap of $2.8 billion, the token has since dipped to $2.5 billion, according to CoinGecko.
Some giant holders are cashing out, benefiting from the rally. Blockchain analytics platform Lookonchain reported a brand new pockets withdrawing 84 million PENGU — price $3.13 million — from Binance on Jan. 4.
Regardless of PENGU’s value progress, Pudgy Penguins’ NFT gross sales have dropped by 52% within the final seven days, in line with information from CryptoSlam.
“In simply the primary few days of 2025, Pudgy penguins had billions of GIF views, Telegram stickers experiment offered out in file time, a whole lot of 1000’s of latest penguins with precise stake within the recreation, viral Instagram and TikTok campaigns,” Berko Crypto, group lead at Pudgy Penguins, said on Jan. 3.
Pudgy Penguins’ continues to seize public curiosity, thanks partially to its viral GIF and sticker technique. The challenge recorded over 1.1 billion views for its stickers and GIFs within the first 5 days of January.
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PENGU token’s growth plans
PENGU currently operates on Solana however plans to broaden to Ethereum and Summary, an Ethereum layer-2 scaling answer developed by Igloo Inc. The token’s whole provide is 88.88 billion, with 25.9% allotted for Pudgy Penguin NFT holders through airdrop claims.
Whereas no official use case for PENGU has been confirmed, the token is anticipated to play a task in governance and doubtlessly entry unique perks inside the ecosystem, according to Bybit.
Crypto dealer Pentoshi teased the potential for future airdrop for PENGU holders:
“$PENGU holders to obtain Summary (doubtlessly one other 6 fig + airdrop. You might doubtlessly qualify by getting the Pengu holder position and Pengu enjoyer roles within the Pudgy discord.”
Pudgy Penguin NFT gross sales slide
Regardless of the token’s rally, Pudgy Penguins’ NFT sales have declined steeply.
Over the previous week, whole gross sales dropped to $5.5 million — a 52% lower because the earlier week. NFT transactions fell by 51%, whereas patrons and sellers plummeted by 56% and 41%, respectively.
This week’s prime NFT collections by gross sales present Pudgy Penguins’ 52% drop. Supply: CryptoSlam.
Compared, Azuki, one other main Ethereum NFT assortment, noticed gross sales fall by 17.65%, whereas DMarket on Mythos bucked the development with a ten.43% improve in gross sales.
Launched in 2021, Pudgy Penguins has grown to change into the second-largest NFT assortment by market cap, valued at $721 million, trailing behind CryptoPunks at $1.4 billion, according to NFT Worth Flooring.
Notably, the challenge has secured partnerships with retail giants Walmart and Goal to inventory Pudgy Penguins-licensed toys in-store, resulting in more than one million toy gross sales.
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