U.S. fast food chain Purple Robin is providing a brand new buyer promotion in a bid to extend enterprise after saying its plan to shut 15 eating places this yr.
Beginning on April 17, prospects can purchase a Bottomless Burger Go on the Purple Robin web site to make use of at any restaurant location throughout Could, which additionally occurs to be Nationwide Hamburger Month.
These $20 black-and-gold passes will permit patrons to order one gourmand burger with a bottomless side of their selection for every day of the month.
Prospects will obtain their specialised card within the mail, however provide is restricted.
What’s extra, Purple Robin Royalty members who purchase a burger and a drink throughout Could will routinely be entered right into a contest for the prospect to win free burgers for the entire yr. Solely 12 folks might be chosen to win.
“With greater than 20 gourmand burgers on our menu, Purple Robin is the authority on an incredible burger expertise,” G.J. Hart, Purple Robin CEO, stated within the press launch.
“The Bottomless Burger Go, Yard BBQ Pork Burger and Purple Robin Royalty Sweepstakes permit visitors much more methods to get pleasure from our enhanced menu that includes juicy, flattop-grilled gourmand burgers and premium components, giving them each cause to maintain feeding their burger obsession at Purple Robin,” Hart continued.
The corporate already has a Bottomless Sides program by which prospects can order both steak fries, garlic fries, candy potato fries, or broccoli and obtain free refills for his or her whole meal.
Purple Robin’s new affords come after the fast-casual franchise reported a lower in its 2024 fiscal fourth quarter complete revenues in comparison with 2023.
“Whole revenues are $285.2 million, a lower of $23.8 million primarily as a result of fourth quarter of fiscal 2024 together with 12 working weeks in comparison with 13 working weeks within the fourth quarter of fiscal 2023,” the corporate’s report reads, noting that the web loss was $39.7 million on this interval, up from $13.7 million in 2023.
Because of these numbers, Purple Robin stated it’s contemplating closing 70 eating places as soon as their lease is up, which might possible occur over the following 5 years.
The corporate closed one restaurant within the fourth quarter of 2024.
In one other effort to up its foot visitors, Purple Robin will quickly be debuting a brand new “scorching summer time menu” with 5 recent objects, together with a Yard BBQ Pork Burger, Yard BBQ Pork Nachos, Peach-Berry Freckled Lemonade, Spiked Peach-Berry Freckled Lemonade, Non-Alcoholic Peach-Berry Freckled Lemonade, and a Peaches & Cream Milkshake.
The brand new menu picks might be obtainable from April 28 by means of the summer time.
Source link