The Intersection Between Sports and Crypto with Nexo’s Dimitar Stalimirov (PBW2025 Interview)

On the 2025 Paris Blockchain Week, CryptoPotato spoke to Dimitar Stalimirov, Director of Model Advertising and marketing at Nexo, who supplied perception into how the corporate is repositioning itself inside the monetary providers and digital property house.

Because the trade continues shifting, Nexo seems to be adapting by exploring new advertising methods, enterprise verticals, and consumer engagement strategies. One in every of these, and maybe a extra thrilling one for the broader viewers is thru sports activities partnerships.

Strategic Sponsorships to Construct Relevance

Nexo has lately began to discover partnerships within the sports activities world, with a give attention to tennis. Their first involvement got here by means of a sponsorship on the tennis match held in Acapulco, however additional plans are underway. In keeping with Stalimirov, this transfer isn’t nearly visibility, however about aligning with a audience.

“Our viewers are people who find themselves extra into, I’d say, prosperous sports activities,” he stated. “However we’re not excluding any alternative that could be invited to the desk.”

The aim is to carry the model nearer to its customers, not simply by means of monetary providers, however by collaborating in areas their clientele already engages with.

“We need to be not only a service supplier, but in addition a relatable model,” Stalimirov defined. He emphasised that Nexo is responding to consumer suggestions in its pursuit of name consciousness, saying, “We need to be nearer to them in each manner potential.”

From Trade to Ecosystem

With a latest rebranding and a development plan within the works, Nexo is positioning itself as greater than a standard trade.

The corporate is engaged on increasing its providing to incorporate a broader set of economic merchandise, notably within the area of digital property.

“We’re absolutely going to broaden by way of kinds of merchandise and methods for our purchasers to diversify their portfolios,” Stalimirov stated.

He famous that purchasers aren’t coming to Nexo merely to commerce. They’re on the lookout for a broader, extra built-in monetary expertise.

“You’ll be able to trade from Nexo, however that’s not why you’re coming,” he stated. “For those who’re wanting purely for an trade, there are fairly a little bit of exchanges on the market.”

The corporate’s path seems to emphasise client-centric improvement. Plans embody new B2B options and worldwide model campaigns supposed to construct consciousness and drive engagement with new audiences.

Navigating Challenges in a Shifting Panorama

Like many within the digital finance house, Nexo is navigating a quickly evolving regulatory and market setting. Compliance is non-negotiable, however so is sustaining a applicable consumer expertise.

“It’s important to be compliant for certain, however you must do it within the swiftest manner potential and in one of the best ways from a client standpoint,” stated Stalimirov.

Relating to the present state of the market, he took a measured view. Regardless of fluctuations and exterior pressures, equivalent to geopolitical tensions, Stalimirov believes the basics stay stable.

“It’s a response and even an overreaction to one thing that’s not notably regarding for the trade,” he stated. “So to be sincere, yeah, I believe it’s a good time to get into the market. Don’t take it as monetary recommendation.”

This interview was produced in partnership with Binance Blockchain Week 2025.