TikTok is on monitor to close down as early as Sunday after the Supreme Courtroom upheld a law to ban the app within the US on January 19 if mother or father firm ByteDance would not divest from it.
Yahoo Finance senior reporter Alexandra Canal breaks down the newest information from e-commerce analytics platform MikMak, which illustrates model promoting on TikTok has dropped 21% this quarter as advertisers migrate to different platforms. Regardless of hypothesis concerning the ban, analysts consider person engagement and advert spending will stay secure throughout different platforms.
To observe extra skilled insights and evaluation on the newest market motion, take a look at extra Asking for a Pattern here.
This publish was written by Josh Lynch
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