The Competition Bureau of Canada has launched authorized motion towards Canada’s Wonderland, accusing the theme park of utilizing deceptive pricing techniques to cover processing charges throughout on-line purchases.
In a submitting submitted to the Competitors Tribunal, the bureau alleges that Wonderland has engaged in “drip pricing”, a observe the place a product is marketed at one worth, however extra obligatory charges are added later within the checkout course of.
The bureau says these charges vary from $0.99 to $9.99 and are usually not disclosed up entrance and mislead customers.
“Canadians ought to at all times be capable to belief the preliminary marketed worth,” stated Matthew Boswel, commissioner of competitors. “Deceptive techniques like drip pricing solely serve to deceive and hurt customers.”
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The bureau is asking the tribunal to order Wonderland to cease the observe, problem restitution to affected prospects, and pay a monetary penalty.
However Wonderland is pushing again arduous, calling the bureau’s claims “unfounded” and defending its pricing construction as clear and shopper pleasant.
“Our visitors are on the coronary heart of every little thing we do,” stated Jigar Patel, spokesperson for the park, in a press release. “We’re dedicated to offering them with distinctive experiences, clear info and significant alternative.”
The park argues that it doesn’t interact in drip pricing, and that each one relevant charges are disclosed clearly in the beginning of the buying course of.
“From the outset, our visitors obtain disclosure of any relevant charges. We guarantee prospects perceive precisely what they’re buying.”
Wonderland additionally added that the bureau’s method, which might require static, all-inclusive pricing, may damage customers by limiting flexibility and rising base ticket costs.
“The bureau’s calls for to ban processing charges — together with variable charges — undermine shopper alternative and suppleness,” the assertion reads.
Primarily based in Vaughan, Ont., simply north of Toronto, Canada’s Wonderland is the nation’s largest amusement park and a high summer time vacation spot. It’s owned by Six Flags, which operates parks throughout North America.
Regardless of the authorized motion, Canada’s Wonderland says it would proceed to face by its visitors and its insurance policies.
“We’d prefer to thank our visitors for his or her continued belief and assist as we proceed to advocate on your pursuits and defend our practices.”
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